...........................................................
-
Marketing segmentation by age is often used as a
strategy when a company launches a new product or service.
The graphic designer, who is assigned a design project of
those products/services targeting a clear age group,
needs to understand the taste and preference of the target
segmentation along with the concept of such products/services.
This book present graphic works by age group;
Kids ( 0 to 9 of age), Teens’ (10-19),
Twenties and Thirties (20-39) and Senior (50 and over) ,
and this collection serves as a practical reference for those
designers as well as marketing professionals.
Format:306×230mm
Pages:228 (Full color)
Binding:Hardbound with Paper Jacket
ISBN:978-4-89444-781-3 C3070
http://www.piebooks.com/english/index.php
....
日本出版社PIE BOOKS嘅最新出版讀物,
年紀組別的策略性設計分析,
既適合企業亦適合設計人士參考。
可惜我唔識日文丫...
//