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ART & COPY is a powerful new film about
advertising and inspiration.
Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!),
it reveals the work and wisdom of some of
the most influential advertising creatives of
our time — people who’ve profoundly impacted our culture,
yet are virtually unknown outside their industry.
Exploding forth from advertising’s
“creative revolution” of the 1960s,
these artists and writers all brought
a surprisingly rebellious spirit to their work
in a business more often associated with
mediocrity or manipulation:
George Lois, Mary Wells, Dan Wieden, Lee Clow,
Hal Riney and others featured in
ART & COPY were responsible for “Just Do It,”
“I Love NY,” “Where’s the Beef?,” “Got Milk,”
“Think Different,” and brilliant campaigns for
everything from cars to presidents.
They managed to grab the attention of
millions and truly move them.
Visually interwoven with their stories,
TV satellites are launched, billboards are erected,
and the social and cultural impact of
their ads are brought to light in this dynamic
exploration of art, commerce, and human emotion.
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