10.3.10

lovelypackage:Designlabor 25|25

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The project Designlabor 2525 has been launched online:
packaging design in order to build the stage for

fictive and real products.


Hamburg, February 2010. From March 1st to 25th
the project Designlabor 2525 will create
a pop-up store with extraordinary packaging design
in the kulturreich Galerie Hamburg.
In 25 days 25 designer will fill the empty white rooms of
the gallery with outstanding, innovative packaging design.


During this time the gallery will be used for
exhibition space as well as for workroom.
Within the live experiment designs shall be
developed that provide fun and provoke thinking,
also they are all imaginary.
Since February 10th the project has been launched

online at
www.designlabor25-25.de.
The designer and other parties of the project write about trends,
aspects and chances of packaging and design.
Personal experiences and details to new concepts,
tweets as well as updates from Facebook are bunched on the blog.


Also stickers of blank white package shapes are
available to download. These stickers are an invitation to
everybody to take a pencil and create their own packaging design.

The results can be uploaded on our blog or flickr and will be
presented in the online gallery.


Initiator and main sponsor of the project is
The Brand Union Hamburg. Inspiration and support for
the live experiment provide the Trendbüro Hamburg.
The Consultancy for Social Change has defined four trends,
which are used by the designers as further inspiration.
The very names of the trends sound quite creative and inspiring:
Green Karma, Retro Ethnics, 5-Senses Branding and
Identity Management. Aside from the trends every designer
follows of course his own visions and is free
in the progress of the designing.


Everybody is very welcome to follow the various
facets during the development of packaging design and
to talk directly to the designers.
Events and public lectures dealing with packaging
design will be announced at our blog.


Project dates:

- Pop-up-Store:
Opening March 1st, 2010, 18.30h. In 25 days 25 designer
will fill a gallery with outstanding,innovative packaging design.

Finissage: March 26th, 2010, 19.00h.


- Exhibition dates:
March 1st - 25th 2010 kulturreich Galerie Hamburg,
Wexstraße 28, 20355 Hamburg.
Opening hours: Mo - Fr 11 - 18 h . Do 11 - 20 h . Sa 11 - 16 h



Further information:
www.designlabor25-25.de or on facebook “Designlabor2525” "


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informations come form :http://lovelypackage.com/designlabor/#more-11349




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